How long before we see a strategy book?

Two weeks for the first cut. The thesis is on paper by day 10, the roadmap by day 25, and the first experiment launches by week five.

Do you replace our existing strategy team?

Almost never. We work alongside your PMs and GMs as a senior second pair of eyes — and we hand every artefact over to the team that owns it after.

What if our strategy is already 'fine'?

Then the engagement ends in two weeks with a written assessment of where the real gaps are — and a much smaller bill. We won't keep a seat warm.

Do you help with investor updates?

Yes — the same thesis and metrics that drive the product can drive the board update. We've written a lot of memos that survived a difficult raise.

Service · Direction

Product & Growth StrategyClarity before craft.

We translate fuzzy ambition into a sharp product thesis, a 90-day roadmap, and the experiments that prove the bet before you burn the budget.

Scope a strategy track See the capabilities

3.2xfaster clarity
92%roadmap bets shipped
$42Mraised with our decks
11 daysmedian to first thesis

Track metadataProduct & Growth Strategy

Senior lead in the room First slice in week one

Headline metric3.2xfaster clarity

You leave with

Strategy book
Experiments board
OKR tree

Market & user research sprintsProduct thesis & north-star metricsRoadmap with measurable betsPricing, packaging, positioning

Capabilities

Six things we do unusually well.

Every capability below is something we have shipped at least three times. No inflated menus, no services we‘d outsource to a stranger. Pick one, pick three, or pull the whole list into a Studio track.

Customer research sprints

Two-week deep dives with your users, your data, and the market. We synthesise the interviews into a one-pager the whole company can rally behind.

Product thesis & metrics

A defensible bet written in plain English, with the three north-star metrics that prove it's working — and the early-warning signals that prove it isn't.

Quarterly roadmap

A 90-day plan sequenced by risk. Each bet ships with an owner, a hypothesis, and an experiment that resolves the bet in days, not quarters.

Pricing & positioning

Tier design, packaging, and the elevator pitch that survives a sales call. Tested against the actual willingness-to-pay of your best customers.

Org & rituals

Operating cadences, decision logs, and the small processes that keep a growing team moving without slipping into status-update theatre.

Founder sparring

A weekly hour with the founder or GM — no slides, no notes — to pressure-test the next call before you make it in front of the board.

The five-step rhythm

How a strategy track actually runs.

We work in visible slices with a rhythm you can feel. Senior hands on the work, demos on the calendar, and a written log of every bet we make and how it lands.

Step 01Read

We sit with your team, your customers, and your data until the real question is on the table. Two weeks, no slides.

01 / 5

Step 02Frame

We write the thesis in plain English, with the metrics that prove it's working and the bets that prove it isn't.

02 / 5

Step 03Sequence

We turn the thesis into a 90-day roadmap sequenced by risk — every bet has an owner, a hypothesis, and an experiment.

03 / 5

Step 04Ship

We run the first three experiments with you in the room. We learn out loud, kill the bad bets early, and double down on the live ones.

04 / 5

Step 05Compound

After 12 weeks you have a strategy book, an experiments board, and an OKR tree the team can run without us in the room.

05 / 5

Proof in numbers

Beautiful motion is great.
Beautiful outcomes are better.

A few of the headlines from the engagements behind this track. The boring details (logs, audit trails, the Loom explaining why) ship with every engagement.

3.2xfaster clarity

92%roadmap bets shipped

$42Mraised with our decks

11 daysmedian to first thesis

What you leave with