We sat with their team, walked every existing flow, and wrote the brief on day three.
The case study
From a 90-day windowto a body of work.
We designed and built the entire onboarding, KYC, and first-deposit flow in a single 11-week sprint. Lumen Pay now onboards more freelancers per week than its three nearest competitors combined. Below is the long version — the brief, the approach, and the numbers we put on the wall after launch.
01 · The challenge
Lumen Pay had four months of runway and a clear, terrifying KPI: 100k verified signups before the next raise. The incumbent neobanks were a flow you apologised for, not a flow you recommended.
02 · The approach
We rebuilt onboarding around three guilty-pleasure taps and zero financial jargon. KYC was redesigned as a single full-bleed camera view, the first deposit as one playful split-pane, and the home screen as a calm, personal ledger — not a feature list.
03 · The outcome
180,000 verified signups in 90 days, a 4.8 App Store rating, and a Series A in the can. The internal team kept the new motion system and now ships flows themselves.