We sat with their team, walked every existing flow, and wrote the brief on day three.
The case study
From a 90-day windowto a body of work.
A complete booking funnel, lifecycle, and SEO rebuild that cut OTA dependence in half. Same revenue, half the commissions, healthier margins across the chain. Below is the long version — the brief, the approach, and the numbers we put on the wall after launch.
01 · The challenge
Driftwood's 14 properties were 88% dependent on OTAs, and the OTA commission was quietly eating the renovation budget. SEO was an afterthought and CRM was a spreadsheet.
02 · The approach
We rebuilt the booking funnel, the lifecycle, and the SEO foundation in a single sprint. Editorial became a system, the brand campaign a cadence, and direct a habit.
03 · The outcome
From 12% to 41% direct in nine months. Same revenue, half the commissions, and a brand people can actually name.